Garrett Herzik

Strategy & Innovation

Helping brands see who they are, why they’re here, and where they’re headed next. Located in Amsterdam, proudly working alongside PORTO ROCHA.









Approach

Strategy is a daily practice. A way of seeing to trade chaos for clarity and find the remarkable in the menial. I view every problem as a chance to reveal something obvious but overlooked. 

My working style is intensely personal: listening, learning, and translating real-world insights into tangible strategies. If the way you see the world never shifts while working together, I haven’t done my job.






Offerings

Definition

Brand positioning
Mission, vision, values
Audience segmentation
Qualitative research
Verbal identity
Naming


Reinvention

Whitespace identification
Product & service design
Innovation platforms


Execution

Pitch decks & fundraising
Campaign development






Process

1


Define the surface area.

2


Reveal the new realities.


3



Devise solutions to test.

 4



Equip your team to execute.









Clients

Work samples available 
upon request.
Brands

7-Eleven
Google Gemini
Glossgenius
Grubhub
Gymshark
Lands’ End
Lay’s PepsiCo
Live Nation
Marriott
Nomad Health
Personio
Piaggio Fast Forward
Woebot Health

Agencies

NUU Group
Paper Tiger
PORTO ROCHA
Redscout
UPPPERQUAD






Kind words

“There’s no one quite like Garrett. He’s been a solid co-pilot on a variety of projects, never flinching at big challenges, and making the work fun even when it’s hard.” 

Dan Pratt, Strategy Director, Redscout


“A rare blend of research, analysis, and novel ideas, Garrett’s articulation drives brand maturity while still feeling ownable. He is one to watch.”

Jackie Julie, Strategy Director, Paper Tiger


“He took my complicated idea and gave it structure and purpose. I’m so grateful—Garrett isn’t just talented; he’s a great person to work with.” 

Andy Sommer, Founder, OffChance


“Garrett’s writing is poetry. He gave our company a North Star and a strategy that truly resonates. Working with him will be one of the best decisions you make.” 

Justin Sweidel, Founder & CEO, Timber Pictures







Initiatives



[80%]



Practice


My for-profit practice which serves as my central expression and source of income.
[10%]



Operating Logic


An ever-growing and ever-evolving toolkit for problem-solving. Its approach is rooted in brand strategy, but applicable for craftspeople of every kind. [5%]



Dispatch


A regular compendium curated by myself and sent straight to friends. Its purpose is simple: refresh the creativity of those who refresh me.

[5%]



Ongoing Observations


Patterns, fragments, and frames that caught my eye. Consider this an anti-social photo feed, always in revision.

View




Getting started

Whether agency, individual, or organization, I aim to operate as an embedded strategist on your team and maintain tight focus on a handful of high quality projects per year.

My projects span anywhere from 4-12+ weeks and range from $10,000-$25,000. For hourly rates I bill at $120/hr.

For ill-defined problems I offer sessions to articulate the ask and produce a brief. 



Let’s build.






Contact

Inquire

g@garrettherzik.com

Follow

@garrettherzik


Connect

@garrettherzik


Mantra“A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.” —François Auguste De Chateaubriand




Resources

Peruse books, articles, & reports I’ve collected.
Find your new partner on my agency database.
Get extra help from my creative database. 
Read on with a publication.