Strategy Programs
When I’m not directing strategy at PORTO ROCHA, I help early-stage founders get clear, commit, and move.
Launch Strategy
Who it’s forEarly teams (pre-seed to seed) with momentum but no simple way to explain what they do or why it matters.
What you get/ A clear positioning statement
/ Who you’re for and what problem you solve
/ A simple narrative for your site, pitch, and hiring
/ Core messages everyone repeats the same way
/ A short set of decision principles
Why it drives progressClarity speeds up product, fundraising, hiring. Stop circling, start moving.
Timeline2 weeks
Investment$5,000
Foundation Build
Who it’s forSeed to Series A teams growing fast and starting to feel drift.
What you get (everything in the launch kit, plus)/ A robust market and competitive stance
/ Product and roadmap logic
/ Voice and messaging rules
/ Explicit tradeoffs (what you do and don’t do)
/ A short internal playbook
/ A shared decision system
Why it drives progressYou stop relitigating the basics. Your team makes better calls without waiting.
Timeline 4 weeks
Investment$12,000
Enduring Advisory
Who it’s forFounders and leadership teams who want ongoing clarity without hiring full-time.
What you get (every month)/ Two focused leadership conversations
/ Async review of key docs and decisions
/ Clear written feedback and edits
/ Ongoing refinement of positioning and narrative
/ A sounding board when stakes are high
Why it drives progressFewer rewrites, cleaner decisions, and more confidence to keep momentum high.
Timeline3 month minimum
Investment$3,600/mo.
Global fitness icon Messaging shifted with every new opportunity. I helped clarify the core aspiration to commit to, what to say no to, and how to keep growth focused as the brand scaled across products, markets, and audiences.
Guatemalan wilderness preserve Too many compelling directions that made one clear launch story difficult to nail. We pressure-tested options, clarified the role the place should play in the world, and locked a narrative the team could move forward with confidently.
Canadian fintech platform Competitors had caught up. I helped define a sharper positioning for investors who refuse average outcomes, clarified which audiences to ignore, and used one high-standard cohort as an aspirational halo for the next generation of investors.