GARRETT HERZIK





My work often deals in the future, making it difficult to publicize. What I can share is here for you to peruse.







Currently
Sorting out the trepidatious future for a half a billion dollar brand alongside the crew at Porto Rocha.
Recently
Constructing an end-to-end brand strategy for a Dutch stationary business. 
Manifesting
To architect an open source strategy practice that anyone can adopt.



Index of Work
7-ELEVENConfidential
MISCELLANEOUSServicesBrand Strategy
            Miscellaneous is a desk goods business located in the heart of Amsterdam's Negen Straatjes. Despite offering a top-notch selection of well-designed goods from around the world, the business aimed to enhance its in-store experience and chart a new course for the future. I collaborated closely with the founding team to redefine the brand's unifying strategy. The outcome lays the groundwork for a refined shopping experience and inspires the founding team with a fresh vision for the future, including the launch of their own line of in-house goods.


OFFCHANCEComing soon
DOMOServicesBrand StrategyPartnersFlower Shop             Entering Houston's award-winning coffee scene is no small feat. To break through, good coffee isn’t enough; the coffee shop itself must represent something greater. Enter DOMO. We visit coffee shops for the coffee, yes, but the drink is secondary to the clearer, brighter, and happier state of mind we seek. In its simplest form, DOMO represents the potential created by three elements: the space, the coffee, and the people. Your invitation to a new frame of mind awaits.


MULTIPLIED AIConfidential
PIAGGIO FAST FORWARDConfidential
NOMAD HEALTHConfidential
LANDS’ ENDConfidential
LIVE NATIONConfidential
LAY’S PEPSICOConfidential
GRUBHUBConfidential
GOOGLE CLOUDConfidential
WOEBOT HEALTHConfidential
TIMBER PICTURES
ServicesBrand Strategy
UI/UX Copywriting
PartnersDaniel Cardoza
\
            Founder Justin Sweidel approached me with a bold vision for Houston's newest production house following a merger and exit from his former venture. Our solution was to create a brand that transcended basic production and videography, one that championed Houston's creative class. Timber Pictures is metaphorically and literally the film house of the South, offering high-quality videography services while also serving as a shared space for other creatives within and beyond their team.
CLARENTServicesNaming
Brand Strategy
PartnersPaper Tiger

            Clarent operates in the complex landscape of senior living, managing, unifying, and addressing financial complexities that often go unnoticed until it's too late. In preparation for Clarent's upcoming rebrand, I partnered with the founding team to rename the company (formerly Bateua) and reposition it for its next chapter. Our solution? To build the brand around the feeling that Clarent makes possible: the moment you snap into focus, the moment you feel Clarent.


ROVERAI Confidential
KOGA SHIPPINGServices Brand Strategy
PartnersPrimary Haus

            In an industry filled with large-scale incumbents, KOGA is an anomaly from the start. Operating with an incredibly small team compared to their competitors, the business needed a strong proposition to stand out and make a name for itself. We learned something incredibly simple in the process: smarter is better than bigger. So, we built a strategy around the advantages of a small team, emphasizing personalized relationships, seamless accessibility, and unconventional flexibility.


SPACE RUNNERSConfidential
PRIMARY HAUSServicesCofounder
PartnersJeremy Hsu

                Young, brave, and ambitious—these are all the ingredients needed to start a creative partnership with a best friend made ten years prior in driver’s education. Primary Haus was founded on the belief that many problems can be solved by one designer and one strategist. We built a space for dreams to become reality, one home, one mindset, with everyone welcome to grab their seat at the table. I served as lead strategist for our suite of clients across sizes and industries.

WESSON’S WISHServicesBrand Strategy
Advisor
PartnersPrimary Haus

            The toughest creative task I've ever received—help my sister and brother-in-law establish a non-profit to commemorate my nephew's 51-day battle against epidermolysis bullosa. In response, Wesson’s Wish was created, with the aim of seeing the end of genetic skin disorders of every kind. Since its inception, the foundation has raised over $100,000 to fund critical research.

MANIFESTServicesUI/UX Strategy
Visit  
AUGMENTIRServicesUI/UX StrategyVisit
BECHTELConfidential
NEW HOPE HOUSINGConfidential
MOONSHOT COMPOSTServicesFundraising
Visit
LIKEMINDED OBJECTSServicesFundraising
Visit 
PROGAGE CONNECTServicesFundraising
Visit 


Disclaimer
Much of what you see was achieved alongside some of the brightest minds in the industry
HERZIK & CO.